There are several integrated activities that are performed in a business organization on a daily basis, out of which the activities concerned with the department of marketing are arguably the most diverse and complicated to be performed.
Be it coming up with ideas and suggestions for communication garnered for the purposed of letting the world out there know about your products and persuading your target market to make purchases, gathering information about customer that might be interested in your business, making sure that a group of customers is actually willing to make purchases.